Affordability Checks for Gaming

W2 is proud to bring the first real time affordability of its kind, which will satisfy the need for player protection and the changing regulatory demands in the gambling space. The W2 affordability solution gives you a real time view of what a consumer earns on an individual level, and most importantly does not require customer input whilst remaining compliant.

The UK Gambling Commission (UKGC) has put the confirmation and ongoing assessment of affordability at the core of its strategic plans and player protection initiatives.

With the Gambling Act set for review in 2021, it is expected that a more formalised definition of affordability will be included as regulators look to enforce affordability as part of the onboarding and relationship management process.

The UKGC stated “Officials are aware of affordability frameworks being considered by operators, but they are not being implemented at pace despite our guidance and advice”.

It is vital to act now and get ahead of the game.

How does it work?

Level 1: Affordability Index & Indicators

• Can verify income is above a certain threshold (e.g. does player A earn at least £25,000pa) the player does NOT need to provide income details for this
• Gross annual or net monthly income can be confirmed to enable flexibility on reporting
• Provides indicators of negative changes in banking data feeds
• Customisable analysis periods
• A simple score which is benchmarked against the UK population is provided
• RAG indicators can be provided upon request
• Risk levels can be set by company or by brand

Level 2: Income Verification

• Can verify a declared income consistent with banking data feeds
• Confirm the player has the income level they have declared with a true/false flag
• Operator can be alerted to negative changes in banking data feeds
• A simple score which is benchmarked against the UK population is provided
• RAG indicators can be provided upon request
• Risk levels can be set by company or by brand

W2 Technology

W2 API

• All elements of the affordability solution are available directly through the W2 API and can be implemented in a workflow along with other KYC, AML and anti-fraud services.
• Customers can use the API to conduct checks at onboarding or step up but also to regularly monitor their player base.

Batch

• All elements of the affordability solution will be available for operator supplied batch files
• This can return either anonymised results to give an indication of the match rate or personalised results for commercial use (GDPR Fair Notice must be given).

Get ahead of the game with the first real affordability solution.