It may seem hard to believe but email addresses are often overlooked when it comes to mapping out your various fraud prevention measures. Most companies view an email address as useful for initiatives such as customer notifications and marketing campaigns, however smart companies are increasingly reaping the benefits of using the email address and the wealth of data that comes along with it, as a key part of their fraud prevention strategy
Email Risk Assessment looks at multiple different attributes, including:
The age of the email address.
Has the email address been associated with fraud previously? If so, in what industry and how many times.
Does the email exist? Ensure that you are receiving a genuine email address.
When was the email address first seen online?
How many times the email address has been seen within a certain time period?
Is the Domain or IP address high risk?
When a name is included in the search, has that name been associated with the email address?
Compared to other contact information, for example telephone number, we tend to keep our email address for the longest period of time. From the very first time we use our email address we are building an online profile linking ourselves to this key identifier. Whether it’s used for making purchases online, creating social media accounts or signing up for services online this activity will create a history that our email address will soon become associated with.
By utilising Email Risk Assessment, you can benefit from:
Access to a predictive risk-based intelligence using multiple attributes of the email & IP address.
‘Red flag’ alerts for when an email address has been associated with fraud.
Reducing fraud losses, increasing revenue and a reduction in manual reviews.
Access a ‘risk score’ which summarises all of the data associated with the email and IP address.
A customisable solution depending on requirements.
Want to know more?
Contact us and see how W2 Global Data could help you screen email addresses.