Behind Our Success

RegTech Experts Committed To Helping You Grow.

Complexity should never be a barrier to business and no organisation should suffer due to commercial or technical obstacles.

W2 is committed to delivering proven, innovative and reliable technology that makes it simple to manage and extract value from the KYC and AML supply chain to enable a seamless user experience and improve business. It’s about the ‘tech’, not the ‘check’!

Senior Leadership Team

Warren Russell

Founder & EVP – Identity Solutions

Warren established W2 in 2011 having previously worked for over 14 years’ in the Financial Service Sector. He now holds the position of EVP – Identity Solutions and has extensive expertise in AML (Anti Money Laundering), Anti-fraud, CTF (Counter Terrorism Financing), Loss Prevention, Regulation and Compliance working within companies such as HSBC, Morgan Stanley, Cheltenham & Gloucester, and C6 Group.


Alex Darby

Head of  Development

Alex joined W2 in 2017 as a DevOps Engineer and today is part of the Senior Leadership team as Head of Development. He is responsible for the implementation of W2’s DevOps roadmap, delivering new products and features to the existing estate as well as ensuring the cloud environment is highly available, resilient and secure. Alex leads a team consisting of DevOps, SecOps and Ops Automation Engineers, who play key roles within the business to plan, construct and deliver these projects.


Claire Roberts

Finance Controller

Claire joined W2 in 2016 as Financial Controller, in 2021 progressed to part of the Senior Leadership team. She is responsible for preparing and analysing financial reports, working with all departments to ensure budget management and control and oversees the day to day running of the finance department.

Lynsey Hoxha

Head of Channel Partnerships

Lynsey has a wealth of experience in the fintech and regtech space, previously working for companies such as FIS and IDT Finance. Lynsey joined W2’s commercial team in 2018 as a Business Development Manager. Since then, she has progressed to Head of Channel Partnerships and is responsible for identifying and managing W2’s valued channel partners, as well as growing the network and increasing revenues for both W2 and partners.

Gareth Booth

Head of Operations & Data Protection Officer

Gareth joined W2 in 2016 as a Support Engineer, before working in the Onboarding team and then leading the Customer Operations team, ensuring W2’s customers have the best experience when initialising a relationship with W2, and continued support throughout their time as a customer of W2. Gareth is now the Head of Operations and Data Protection Officer, and also a member of the Senior Leadership team. He is responsible for the Customer Operations function, as well as Information Security, ISO27001 accreditation and internal company operations.

Jess Whitehouse

Head of Customer Success

Jess joined W2 in 2015 as a Business Development Manager after previously holding roles at FIS and Jasonic Ltd. Since then, Jess has progressed to Head of Customer Success and is responsible for managing the Customer Success team who look after client requirements on a day-to-day basis, ensuring that they receive the best possible experience with W2 from onboarding right the way through to go live date and beyond.

Rachel Rawlings

Head of Product

Rachel joined W2 in 2021 after holding multiple senior product roles in, Admiral, and MotoNovo Finance. Rachel is responsible for forming the W2 product roadmap and priorities, working with suppliers, and collaborates closely with the engineering team to ensure that all developments made to the W2 platform and suite of products are aligned to customer expectations and requirements.

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