Behind Our Success

We’re a group of people who want to help you succeed.

Complexity should never be a barrier to business and no organisation should suffer due to commercial or technical obstacles.

W2 is committed to delivering proven, innovative and reliable technology that makes it simple to manage and extract value from the KYC and AML supply chain to enable a seamless user experience and improve business. It’s about the ‘tech’, not the ‘check’!

Senior Leadership Team


Warren Russell

Chief Executive Officer & Founder, Executive Director

Warren established W2 in 2011 having previously worked for over 14 years’ in the Financial Service Sector. He now holds the position of Chief Executive Officer (CEO) and has extensive expertise in AML (Anti Money Laundering), Anti-fraud, CTF (Counter Terrorism Financing), Loss Prevention, Regulation and Compliance working within companies such as HSBC, Morgan Stanley, Cheltenham & Gloucester, and C6 Group.


Sara West

Chief Commercial Officer, Executive Director

Sara joined W2 in 2017 as Chief Commercial Officer having held senior positions within market leading payment businesses such as FIS, Idemia and allpay. Her role at W2 encompasses a range of disciplines from sales and marketing through to customer success and retention. Sara is also part of W2 board of directors and is influential in driving business growth and strategy.


Alex Darby

Head of  Development

Alex joined W2 in 2017 as a DevOps Engineer and today is part of the Senior Leadership team as Head of Development. He is responsible for the implementation of W2’s DevOps roadmap, delivering new products and features to the existing estate as well as ensuring the cloud environment is highly available, resilient and secure. Alex leads a team consisting of DevOps, SecOps and Ops Automation Engineers, who play key roles within the business to plan, construct and deliver these projects.


Alex Loane

Head of Operations & Data Protection Officer

Alex joined W2 in 2018 as a Project Manager and has worked his way up the ranks, now W2’s Head of Operations and Data Protection Officer, also as part of the Senior Leadership Team. Alex heads up security and compliance at W2 and has led W2 through the rigorous ISO 27001 process. As well as the day-to-day operational requirements, Alex leads the HR and support teams, ensuring that both clients and employees have a seamless and consistent experience with W2.


Claire Roberts

Finance Controller

Claire joined W2 in 2016 as Financial Controller, in 2021 progressed to part of the Senior Leadership team. She is responsible for preparing and analysing financial reports, working with all departments to ensure budget management and control and oversees the day to day running of the finance department.

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